Rhone Poulenc – Mocap Pesticide

Integrated Campaign

The spread ad on the previous
page is supported by this 2-wave
dimensional direct mail, which
builds on the story by announcing
the formation of a posse and
deputizing growers with a branded
brass badge. A Business Reply
Card gives growers an opportunity
to receive a premium felt hat and
more product information.

The campaign recieved an 40% response rate (yeah, a good list always helps) and a spot on the
Clio short list.