My FedEx Rewards

Digital Launch Experience

FedEx combined several loyalty programs into one comprehensive program – My FedEx Rewards. Along with direct mail, a series of emails were sent to announce the new program to newly minted Silver, Gold and Platinum members who were already participaing in one or more legacy programs.
Upon clicking through the email members arrive at the new site and are acquainted with the program's features and benefits through an online video and invited to sign up for their first set of My FedEx Reward offers. The offers align with specific transactions and enable customers to earn points which can be redeemed for a wide variety of rewards.