Case IH

Tillage Literature

The challenge for this interim tillage
brochure was to create a compelling story for these tools while relying
on existing photography.
My solution – create an abstract
cover with a provocative headline to
draw people in, reveal the product in
action and dig into the details that
make these tools work.
Another requirement; the brochure
needed to fit into existing literature
racks. Rather than using a typical
8-page format, this brochure opens
once to show the tools hard at work
behind Case IH Steiger Tractors,
then unfolds vertically to a broadside
sheet, providing an indepth look at
each tool and making a large
impression along the way.